Biointron is an antibody services CRO and we are seeking a client-facing, detailed, self-starting Marketing Associate to join our fast-growing team. Reporting directly to the Marketing Manager, the Marketing Associate will be responsible for seamlessly implementing marketing initiatives and collaborating with global Biointron marketing team members and the regional business development team in support of marketing campaigns and Biointron objectives. The Marketing Associate must be an organized multitasker able to handle many diverse projects at once within tight deadlines.
Responsibilities:
1. Design content marketing strategies and set short-term goals for marketing objectives
2. Write and edit marketing materials, including but not limited to campaign emails, event brochures and flyers, webpages, news releases, social media posts
3. Undertake content marketing initiatives to achieve business targets
4. Collaborate with the design and R&D teams to produce high-quality content
5. Optimize content considering SEO and Google Analytics
6. Share content through various channels, ensuring a strong web presence
7. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
8. Perform ongoing keyword discovery, expansion, and optimization
9. Monitor and report monthly on competitor marketing activities, analyzing and summarizing data and trends
10. Conduct market research to identify new opportunities and stay up-to-date with industry trends
11. Create and update marketing campaigns in Salesforce – tracking campaign results and leads
12. Attend and support the planning and execution of events, webinars, and trade shows to promote our products and services with potential clients
13. Other tasks as needed
Qualifications
1. Bachelor's degree in marketing, science, biology, or immunology
2. 2+ years of marketing experience in life science-related reagents/services, preferably in the protein/antibody field
3. 2+years of previous experience as a marketing associate or similar role
4. Knowledge of traditional and digital marketing, content marketing, and social media marketing
5. Previous experience with SEO and Google Analytics required
6. Excellent writing, communication, and presentation skills
7. Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
8. Self-starter, with a can-do attitude and enthusiasm for the work
9. Ability to work independently and as part of a team
Knowledge / Skills / Abilities:
10. Proficient in Microsoft Suite including Word, Excel, PPT and CRM software
11. Experience with SEO and Google Analytics
12. Detailed-oriented
13. Great communication skills, both verbal and written
14. Great English writing skills
15. Great interpersonal skills
Physical Requirements:
1. Must be able to work in environment with variable noise levels (conferences, seminars, expos, etc.)
2. Must be able to stand/sit/walk for long periods
